There is a fashion item on Instagram recently went viral. Not Gucci, not Balenciaga. It is a massive straw hat from Jacquemus, a French fashion brand. Jacquemus's hat was a bit unusual because it is so big! Even if it's expensive and impractical, that doesn't stop fashionistas from liking it.
Considering that not everyone can hold onto such an exaggerated straw hat, Jacquemus also has a normal-sized hat with a nifty curling design on the brim.
In addition to the massive straw hat, Jacquemus's new handbag this year is also popular with celebrities, and it's also distinctive, but it's not "big", it's super small. The size of the bag is only 12cm X 6cm, and there is no room for even one iPhone X.
Jacquemus's designer, Simon Porte Jacquemus, is a French boy. Kawakubo says he has brought something new to Paris, where established fashion world rule. Carl also praised Simon for his good humor and good looks. He even went to the show with Jacquemus. Unlike a lot of hard work designers, Simon attaches great importance to brand business promotion. At the beginning of the brand creation, Simon tried every means to promote his clothes, called celebrity email, appeared in French television show, went to Dior show export plugging people sell himself, and organized a fashion strike to attract attention.
Simon's loveliness is also reflected in his design. For example, he designed the vamp into a square and round shape, which is simple, interesting and unique enough. Besides, Jacquemus 's heels with the geometric block are also interesting enough to upgrade the look.
The shape of the bag is also very strange and recognizable. The 'Le Sac Rond' bag, for example, has a sturdy body connected to a curved handle, and the handle is extremely simple in design without any hardware accessories. The only decoration is the huge metal chains that connect the two sides.
Besides the accessories, Jacquemus's clothes are also in demand. The clothes are designed with interesting colors bump.
In Spring/Summer 2017 Show, Inspired by Simon's hometown of Marseille, Models wore a long white bubble sleeve dress and a straw hat, showing different French style.
As Simon maintained his distinctive style, his clothes became more feminine, emphasizing waist lines and deep V. Therefore, more and more celebrities love Jacquemus.
As far as I am concerned, the reason why Jacquemus has become popular is that they totally and strongly express the designer's personal opinion while maintaining practicality.
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